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Facebook logo on Facebook pageThese days, if you’re in business, you’re on social media and it’s a big job to manage a brand well on just one social media channel let alone multiple channels.  Big brands are spending tens of millions of dollars each year to build out their brand pages on social media channels like Facebook, Twitter, LinkedIn, Google+ and more.

The reason brands are doing this is because they know their customer spend a lot of time on social media sites and if you want to be in front of your customers, you need to be where they are.

The other big reason brands are busy on social media is because it’s profitable.  Brands that are engaging their customers in creative and relevant ways are seeing increased sales and exposure and social proof is considerably more influential on prospective customers than traditional marketing like billboards, radio, TV and print.  If my friends like something there is a good chance I’ll like it too.

This post takes a look at the top brands on Facebook based on how many fans they have.  The list and info is from a super cool website, fanpagelist.com, that tracks brand pages and many other categories on Facebook.  So without further ado, here are the Top 20 Brands on Facebook along with my commentary.

Top 20 Brands on Facebook

Facebook's Facebook page Image

#1           Facebook                        Fans = 141,942,844

What a surprise 😉

 

Coca Cola's Facebook Page Image

#2           Coca-Cola (Coke)             Fans = 79,875,348

This is my favorite cola

 

MTV Facebook Page Image

#3           MTV                                Fans = 49,178,028

Didn’t know they were still around

 

Disney Facebook Page Image

#4           Disney                             Fans = 46,541,015

Who doesn’t love this brand!

 

Red Bull Facebook Page Image

#5           Red Bull                           Fans = 42,967,691

This stuff gives me a headache

 

Converse Facebook Page Image

#6           Converse                          Fans = 39,609,628

I haven’t worn Converse in a few years

 

Starbucks Faacebook Page Image

#7           Starbucks                         Fans = 36,270,407

Their marketing is better than their coffee

 

Walmart Facebook Page Image

#8           Walmart                            Fans = 34,515,953

I’m a Target shopper myself

 

Samsung Mobile Facebook Page Image

#9           Samsung Mobile                Fans = 32,519,760

Creators of the phablet, yuk!

 

Pepsi Facebook Page Image

#10         Pepsi                                Fans = 31,521,356

First place loser in the cola wars

 

Check out; Top 5 Reasons People Follow a Brand on Social Media

 

McDonald's Facebook Page Image

#11         McDonalds                        Fans = 30,212,372

These guys franchised obesity

 

BlackBerry Facebook Page Image

#12         BlackBerry                        Fans = 29,931,724

I don’t think they have that many users

 

Subway Facebook Page Image

#13         Subway                             Fans = 26,924,952

The anti-obesity fast food brand

 

Victoria's Secret Facebook Page Image

#14         Victoria’s Secret                 Fans = 24,234,145

How to “main stream” sexy

 

Intel Facebook Page Image

#15         Intel                                   Fans = 24,166,995

Their new 4th gen I7 chip rocks!

 

Monster Energy Facebook Page Image

#16         Monster Energy                  Fans = 22,724,562

One of these drinks and 20 mg. of Adderall works every time

 

Amazon Facebook Page Image

#17         Amazon                             Fans = 23,264,005

Amazon and I are join at the Kindle Fire

 

Target Facebook Page Image

#18         Target                                 Fans = 22,724,562

Maybe they should hire Walmart’s social team

 

Nickelodeon Facebook Page Image

#19         Nickelodeon                        Fans = 21,764,128

What would the world be without SpongeBob

 

Levi's Facebook Page Image

#20         Levi’s                                  Fans = 21,133,592

I’ve been wearing Levi’s since I was 10

There you have it, the Top 20 Brands on Facebook per Fan Page List on March 1, 2014.  I’m curious, how many of these brands are you following? Leave a comment and let us know!

You may also like; Top 5 Reasons People Follow a Brand on Social Media

 

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social media coupon - Social media marketingMost of us got into social media to connect with our friends online. In the early days of social media, companies and brands were on the sidelines waiting to see how it played out, which social media sites evolved and trying to figure out how to leverage these new channels for marketing. A lot has changed since the early days of Facebook and Twitter and today Brands and small businesses are challenged by not only which channels to connect with their customers but also how to do it effectively.

In the beginning a brand could simply set up a free “company” page on most social channels and link to it from their company web site and their customers slowly started to find and “like” or “follow” them. Brands quickly discovered that their fans and followers on their social channels were fairly responsive to promotional messaging and the best part was they could send promotional messages to them for free.

Sending promotional messages to fans through a social channels has the added bonus of extending a brands reach as some of your fans will share your promotion with their friends. Using social media to connect with customers benefits companies in two ways;

  1. Easy Sharing – Social media makes this super easy for people to share your coupons, discounts and deals by simply “liking”, “sharing” or “retweeting” your promotional message, and
  2. Social Proof – When we see something our friends like, we are more likely to give that business a try

Part of the secret to this marketing strategy is getting your customers to follow your brand on social channels and clearly some brands are better at it than others.  That said, the folks at digital marketing agency Razorfish were kind enough to share the results of a consumer survey which asked consumers why they would “friend” a brand.  Below are the top 5 reasons people follow a brand on social media;

  1. Exclusive deals or offers – 36.9%
  2. I am a current customer – 32.9%
  3. Interesting or entertaining content – 18.2% – This one is no easy task!
  4. Other people I know are friends of the brand – 6.2% – Social proof
  5. Service, support, or product news – 5.0%

 

Facebook marketing for restaurants and retailThere is some seriously great news here for brands and small business owners; the #1 reason, “exclusive deals and offers”, is something that is easy to create and free to distribute!

 

But this fact also begs the question;

Why would companies spend time and money on printed coupons, coupon mailers and email services that force them into super steep discounts with only a 50/50 shot at a repeat customer when they can send promotional messages to their current customers through their social channels and run a better than average chance of extending their reach to new customers for free?

OK, maybe generating business through social media isn’t as easy as it sounds but what if it was?

Enter MyCoupins.com, a free social coupon site that lets big brands and small businesses set up a branded page and share coupons with not only their current customers and fans but also with every other member of the community who is looking for a good deal.

If your company has been struggling with how to leverage social media to grow your business, maybe it’s time you stopped trying so hard and just did it!

Take a few minutes to set up your free branded account and upload your next coupon (or just clip it from your website if it’s already there). Then let your customers know they can find your next coupon on MyCouPins.com and let the social sharing begin!

After the first of the year it will be even easier as MyCouPins.com will include a free coupon creator for small companies that don’t have creative people on staff.

The bottom line is social media is changing the way companies do business and this is one party to don’t want to be late to.

Feel free to leave us a comment and let us know if there is anything we can do to improve MyCoupins.com.

You may also like; Top 20 Brands on Facebook

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Create, Collect and Share Coupons with a community of Coupon minded people including Brands, retailers, restaurants and deal hunters

  • MyCoupins.com is a Pinterest style social media site which allows retailers to easily share coupons with consumers who have joined the site.
  • MyCoupins makes it very easy for any member to share coupons with their friends on Facebook, Twitter, Google+, Pinterest and by email.
  • MyCoupins members can follow their favorite stores, restaurants and brands and receive an email alert every time the company they’re following publishes a new coupon.
  • MyCoupins uses social sign in making it easy for new consumers to join the community of fellow coupon hunters and their favorite brands.
  • There is no cost for a company to create a company page and start sharing coupons.

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